press Release - Dominex Launches AngelBowls
NEW AngelBowls Deliver Homemade Taste and Flavor with Fresh No GMO Ingredients
Serve-in-Minutes Frozen Vegetarian Meals Debut at 2014 Expo West
March 7, 2014 – Dominex Natural Foods is introducing its new line of chef-inspired AngelBowls at the nation’s largest natural products show, Expo West, March 7-9 at the Anaheim Convetion Center in Anaheim, CA. These vegetarian bowls are created from our signature Dominex Eggplant Cutlets and no GMO ingredients.
Retail buyers and members of the media will want to stop by booth # 5583 and try samples of the bowls. Chef Travis Metzger, will be recreating the Mediterranean Eggplant Parmesan and Vegetable Bruschetta & Mozzarella bowls in the Dominex booth.
On-the-go health conscious American’s are in for a real treat with the new line of AngelBowls hitting the freezer aisle of natural foods and grocery stores. By combining the highest quality vegetables with made-from-scratch sauces, AngelBowls frozen entrées serve up great taste with clean ingredients, exceptional value, and culinary convenience for the perfect work-day lunch or weekday meal.
The AngelBowls lineup (with a hot price of $4.49) includes Mediterranean Eggplant Parmesan, Roasted Vegetable & Goat Cheese Gratin, Vegetable Bruschetta & Mozzarella, Penne Pasta in Parma Rosa Sauce and Corkscrew Pasta & Creamy Tomato Vodka Sauce. Whether eaten as a meal on its own, served as a side dish or incorporated into a recipe, AngelBowls create a tasty meal with culinary convenience people everywhere will enjoy.
Served in an eco-friendly bowl packaged in a recyclable outer carton, AngelBowls raise the bar on frozen entrees by offering a premium eating experience with vegetables that are uniformly diced ensuring the perfect flavor combination in every bite. Health conscious consumers can rest assured that they are purchasing the best of the best from the frozen food aisle as each of the AngelBowls are conscientious of sodium and calories, while the clean ingredients and creative sauces provide a burst of flavor that is appealing to even the most discerning of pallets. Calories range from 220 to 290 calories per serving.
In order to expand and build a stronger brand Dominex, in conjunction with the launch of AngelBowls, will be upgrading all of our current packaging. Why the name change to Angel? Angel reflects what Dominex has always been about. Food that is pure, wholesome, minimally processed and made from scratch - all in one word. It also sets the stage for product growth beyond just eggplant. While Dominex's roots are in eggplant (a heritage of which we are proud) our brand has begun to expand into other vegetable offerings.
The new AngelBowls brand is a strategic line expansion by parent company, Dominex, who for over 25 years has been providing consumers with their legacy eggplant products. With this latest product introduction, Dominex continues their promise to deliver exceptional taste and flavors with the cleanest of ingredients at an affordable price.
About AngelBowls by Dominex
A pioneer in the eggplant and frozen food industry for more than 25 years, Dominex grows beyond the purple vegetable with the introduction of the AngelBowls brand. With offices in St. Augustine, FL, and Omaha, NE, Dominex sources the freshest eggplant year-round and combines it with natural ingredients within days of harvest. Dominex sells to the retail, foodservice, club, and ingredient channels. For additional information, please visit www.DominexEggplant.com and www.Facebook.com/DominexEggplant.
Kristyn Moll, Avalon Communications [ph] 512-389-6229 | [cell] 512-777-8602 | [e] Kristyn@Avalon PRgroup.com
Tammy Ross, Dominex Natural Foods Marketing Director [ph] 402-829-8420 | [e] Tross@westinfoods.com